THANK YOU FOR BEING HERE.
Welcome. Everything that you see here, I have spent lots of time and effort in the late hours of the night (usually following, or prior to, a 9 hour work day) to create. Coral Witch Co. was built as a vehicle for my art and the culture that encompasses it.
When I'm not working at home in a bundle of blankets, or at my overcrowded desk, I can be found in a coffee shop -- especially if it is raining, and especially if it is early in the morning.
WHAT TO EXPECT.
I want to create and sustain a gentle, tender culture. I want CWC to express that it is okay to be kind and honest. There is a great optimism within being genuine. Everything that I create -- all of my products, images, and posts are a reflection of that.
Of course my color scheme is a ripple of that as well, a tender, blush pink - soft, but striking and effective. It carries a message -- it conveys the importance of self-care. It is okay to be vulnerable, because if you can feel vulnerable, you can feel comfortable.
But with a great, looming wall of gentleness, there is cast an intimidating shadow.
There is great effort in defeat. It is okay to feel defeated. But it is important that you don't lose your momentum. There are certain things that fortify a person when they can poke-fun at their struggles without devaluing them. Illustrate your confidence by saying, "NOT TODAY DEMONS."
That is what Coral Witch Co. is all about: enchanting and enriching lives with witchy, kitschy goods.
That's all for now.